UX research, UI design, Prototyping Event : ETH London Hackathon Award : EVNIO Innovative Project Award Oct 2023
Project Overview
Reco, a new social media solution, that turns contents as a Web3 “social object” into value! Aiming to make the content more valuable based on users' needs through AI recommendation generates meaningful content and bring value from users' perspectives.
Bring Content into Value
It allows to put information and data on chain and for the content to be tradable to utilise content data into the Reco market. The individual is going to have the power to have control over one's data, the ability to buy into different digital content and services
My Contributions
・Being a facilitator hosted a design sprint. ・Conducted initial user research. ・Delivered wireframes & high-fidelity prototypes.
Brainstorming time!
Kick-off
Social media is rich in user generated content but It is hard to translate into purposeful action.
Problems
・Channels lack curation tools. ・Individuals don’t benefit from the value they contribute. ・AI capabilities are not fully integrated. ・Lots of ad fraud.
Objectives
Get rewarded fairly : Gamified and farming-resistant reward mechanisms ensure the people earn future token rewards for their contributions.
Target audiences
・ShopGen Z who use social media as a new search engine.aholics ・Stylists ・Age 25 - 45 who join parties or special occasions frequently.
Brainstorming time!
Ideation
Define MVP and user flow
Made sketches to discuss ideas and user flow and listed elements we need in the UIs.
Design & Prototype
Conclusion
We built a real bot in 24hrs!
Our goal is to bring the value of people’s contribution to content dissemination captured by our platform and returned to users. It is a big concept but we had a vision on it if we could build an even platform on Web 3 in the future. We did the first step and we all anticipate one day it can be bring in the real marketplace.
